IMPACT OF DIGITALIZATION AND ARTIFICIAL INTELLIGENCE ON LOCAL TOURISM INDUSTRY

Authors

  • Syed Iftikhar Ali Gillani PhD Student ISTAC-IIUM Malaysia, Lecturer ISP Multan
  • Aziz Haider GCUF

Keywords:

Artificial Intelligence, Proliferation, Digital, Technology, Tourism

Abstract

The proliferation and integration of digital technology and Artificial intelligence has inevitably changed all the aspect of our daily lives as it provides significant improvement and convenience. We could not stress enough the importance of digital technology, Artificial Intelligence and its valuable contribution to the world. The digital technology has created worldwide worth around 443 billion dollars in the year of 2021, 396 billion increased in the year of 2020, and forecasting 2026 approximately will be 691 dollars. The tourism and travels industries has contributed in world GDP of 10.2 per cent (US$ 7.6 trillion), approximately 68% of the tourist use their mobile phone to search information. The commercial and tourism sector is improved by using of artificial intelligence to boost up their operational capabilities, optimize process and offer a better service to the customers, and face- to – face customer services, using robots, the intelligence predictive application which are helping the customers related to the prices of hotels.

Author Biography

Syed Iftikhar Ali Gillani, PhD Student ISTAC-IIUM Malaysia, Lecturer ISP Multan

Syed Iftikhar Ali Gillani is a PhD Student at the International Institute of Islamic Thought and Civilization and  enjoying a Lecturership at the Institute of Southern Punjab, Multan, Pakistan

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Published

2023-12-31

How to Cite

Syed Iftikhar Ali Gillani, & Haider, A. (2023). IMPACT OF DIGITALIZATION AND ARTIFICIAL INTELLIGENCE ON LOCAL TOURISM INDUSTRY. "Journal of World Research", 3(2), 43–48. Retrieved from https://jwr.bwo-researches.com/index.php/jwr/article/view/45

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Vol. 3 No. 2 (2023): The Journal of World Research on Culture

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