Impact of Digitalization and Artificial Intelligence on Local Tourism Industry

Abstract

The proliferation and integration of digital technology and Artificial intelligence have inevitably changed all aspects of our daily lives as they provide significant improvement and convenience. We could not stress enough the importance of digital technology, Artificial Intelligence, and its valuable contribution to the world. Digital technology has created worldwide worth around 443 billion dollars in the year 2021, a 396 billion increase in the year 2020, and forecast 2026 approximately $ 691 dollars. The tourism and travel industries have contributed to the world’s GDP of 10.2 per cent (US$ 7.6 trillion), and about 68% of tourists use their mobile phones to search for information. The commercial and tourism sector is improved by using artificial intelligence to boost their operational capabilities, optimize processes, and offer better service to the customers, and face–to–face customer services, using robots, the intelligence predictive application which is helping the customers related to the prices of hotels. The paper analyzes the change in intellectual research work quality through the qualitative analysis method and finds the change is abrupt and altered 70% behaviour of scholars.